"That some achieve great success, is proof to all that others can achieve it as well." Abraham LincolnMARKETING
What are the smartest activities and behaviors that many small (and big) business do to make their marketing as successful as possible?
Are you doing these same things?1. Plan
2. Having a Plan That Fits
2. Fresh Ideas
3. Marketing When Business Looks Good
4. Delegate
5. Consistency
6. Brand Yourself
First Marketing Necessity:
Plan!Have you ever considered...taking a trip to somewhere you have never been, a place you had heard about or dreamed about going?
How much planning did you do?
Did you ask directions? Did you obtain any maps?
Did you discuss your plans with anyone who had already been there? Did you conduct any research on the internet or through a travel agency?Many people put more effort and planning into a party or a vacation, than they do in the progress of their business.
RESEARCH SHOWS US THAT:
85% of the businesses that do not take the time
to plan their marketing strategy will fail.
Of those businesses that do take the time
to write their plan AND follow their plan
85% will succeed.It is so much easier to hit a target that you can see
A strong marketing plan is a very precious commodity. Your marketing plan will give your business the momentum and magnetism to satisfy customers and attract prospects.Technology is giving small business an advantage they can capitalize on and gain attention like larger businesses, without having to spend the large dollars. Are you using technology in your marketing efforts.
Essential components of a strong marketing plan include: planned consecutive marketing; public relations; promotions; advertising; management ,methods of measuring results and more.
RESEARCH SHOWS US THAT:
40% of businesses with a current, researched, written strategic marketing plan
will double their business
within two years of writing their plan.
With a current, researched, written strategic marketing plan,
greater than 70% of these businesses will exceed their own expectations
within the next 5 years.Our Marketing team can assist you with many parts of your marketing from planning to implementation, or provide referrals to others who can provide the services you need.
Contact us for more information or to set up a consultation appointment.
1. Plan
2. Having a Plan That Fits
2. Fresh Ideas
3. Marketing When Business Looks Good
4. Delegate
5. Consistency
6. Brand Yourself
XX
Website (Design & Re-Design)
Internet Advertising Campaign
Set-up and Management: YahooTM, GoogleTM
Affiliate Programs
Appreciation Programs
Book Publishing
Business Plans
Corporate Identity/ Logo Design
Employee & Customer motivation programs
Graphic Design
Marketing Consulting & Coaching
Strategic Marketing Plans
Master Mind Groups
PowerPoint Presentations
Project Management
Promotional Products
Proprietary Products and more ...
SELF INVESTMENT MARKETING TEAM
for more information
contact us
PLANNING A SPECIAL EVENT? The Directory of Events could be your best place to start.
Another Marketing Necessity:
Does it FIT?
Your marketing plan must be congruent with your business plan, your vision, your mission and your goals.
There are many available templates and sample marketing plans available. Although many of these are good, and many others are a good place to start, your business requires a plan that fits your specifics.
Templates are a great way to start, however, when you start filling in the blanks answer these questions for yourself and customize the template to Fit your business:
Are these answers SPECIFIC to your business?
Our Marketing team can assist you with many parts of your marketing from planning to implementation, or provide referrals to others who can provide the services you need.
Contact us for more information or to set up a consultation appointment.
1. Plan
2. Having a Plan That Fits
2. Fresh Ideas
3. Marketing When Business Looks Good
4. Delegate
5. Consistency
6. Brand Yourself
XX
Another Marketing Necessity:
Cultivating Fresh Ideas. Yesterday is NOT today...
What used to work 10 years ago, and even 5 years ago does not necessarily work in todays markets.Fuller Brush made millions selling door-to-door. Today that concept doesn't work. Very few people are home during the daytime selling hours, and if they are, they seldom open their door to an unexpected salesperson.
Your marketing plan must be in tune with the times of today. The internet plays a substantial part of marketing today - you must have a website. However, having a website alone is not enough, you must market your website as well. All of your marketing efforts must tie in to each other, and all must be planned out.
Cultivating fresh ideas and stepping apart from the crowd will assist you in gaining advantage in your field. You can cultivate fresh ideas through mastermind groups, team building exercises and marketing workshops.
Our Marketing team can assist you with many parts of your marketing from planning to implementation, or provide referrals to others who can provide the services you need.
Contact us for more information or to set up a consultation appointment.
1. Plan
2. Having a Plan That Fits
2. Fresh Ideas
3. Marketing When Business Looks Good
4. Delegate
5. Consistency
6. Brand Yourself
Another Marketing Necessity:
Keep marketing even when business looks great!When you keep a consistency to your marketing efforts when business is good, you will find business continues to come your way on a more consistent basis.
A huge mistake may people face is thinking that "business is good, so why bother marketing?"
If nature teaches us anything, it is that that no matter how many sunny days we have, there are also rainy days.An essential part of marketing is to remain consistent, so if business slows down you are still in the race. If you cease your marketing efforts when business is good, your prospect may not notice you when you need them - when your business slows down.
Research shows that many prospects need to see your ad 3-5 times before they consider doing business with you. When you are consistent in their mind, sometimes over a period of time, you have a better foundation established in their mind which will assist you in getting their eventual decision.
Our Marketing team can assist you with many parts of your marketing from planning to implementation, or provide referrals to others who can provide the services you need.
Contact us for more information or to set up a consultation appointment.
1. Plan
2. Having a Plan That Fits
2. Fresh Ideas
3. Marketing When Business Looks Good
4. Delegate
5. Consistency
6. Brand Yourself
XX
SELF INVESTMENT MARKETING TEAM
for more information
contact us
Another Marketing Necessity:
Delegate!
How many hats can you wear at once?
Have you heard the phrase "Jack of all trades, master of none?"
When a businessperson mistakenly thinks they can do it all, they may be spending more time on activities that could bring them a better return when delegated to someone else, In that way, they can focus their efforts on their specific talents and strengths; those things they do best, for the greatest return on their efforts.When you consider marketing, you must think from your "prospects view" more than your own perspective. When you work with a marketing consultant, they can assist you to see other views and possibiities.
Being able to run a successful business means learning to maximize your strengths and learning to delegate.
Our Marketing team can assist you with many parts of your marketing from planning to implementation, or provide referrals to others who can provide the services you need.
Contact us for more information or to set up a consultation appointment.
1. Plan
2. Having a Plan That Fits
2. Fresh Ideas
3. Marketing When Business Looks Good
4. Delegate
5. Consistency
6. Brand Yourself
Another Marketing Necessity:
You must be consistent in your message
Think about this ...
When driving your car, and you come to an intersection, do you always stop, turn off the engine and sit there while you consider your choices.??
One obvious answer would be - if the light were red, or if there were a stop sign, you would stop, but then continue on your path. If you are unsure about your direction, you might hesitate for a few minutes (until someone honked their horn) at the intersection until you could make a decision. Regardless, it is pretty certain you wouldn't turn off your engine.This scenario can compare to some people's marketing efforts. Many people do sporadic marketing - an occasional mailing or ad, and find their results are just as sporadic if existent. They stop and wait. Start again with guesswork or spontaneous decision, and then stop again and wait. The waiting usually is the turning off of the engine, and many times they let the engine get cold, so the starting up again takes more effort and burns more fuel.
In order to get consistent results, you must market consistently. When you write your plan, you will see a more clear path of your marketing commitments and projections.
Our Marketing team can assist you with many parts of your marketing from planning to implementation, or provide referrals to others who can provide the services you need.
Contact us for more information or to set up a consultation appointment.
1. Plan
2. Having a Plan That Fits
2. Fresh Ideas
3. Marketing When Business Looks Good
4. Delegate
5. Consistency
6. Brand Yourself
XX
Another Marketing Necessity:
Brand Yourself
Successful branding includes your logo, your slogan and your designs.
Think about some of the slogans or logos you remember. The reason they stay with you, is because the company picked that logo or slogan and used it consistently. They included it in every marketing and advertising activity. Their consistency "branded" that image or slogan into your mind. Now when you see the image, or hear the slogan, you immediately know who the company is.Self Investment Company's trademark slogan is: The Investments we make in ourselves will always deliver the most profitable returns.
What is yours?
Our Marketing team can assist you with many parts of your marketing from planning to implementation, or provide referrals to others who can provide the services you need.
Contact us for more information or to set up a consultation appointment.
1. Plan
2. Having a Plan That Fits
2. Fresh Ideas
3. Marketing When Business Looks Good
4. Delegate
5. Consistency
6. Brand Yourself
XX Promotional Items help to keep your name branded in their mind.
SELF INVESTMENT MARKETING TEAM
for more information
contact us
Start by making a record of where you are, the efforts you have already made and the results you achieved. Keeping track of this information helps you to make future decisions. Similar to keeping photos and notes of vacations you have taken, and remembering why you want to avoid certain places again or re-visit others.
There are many choices to marketing your business. See what your competition is doing. Are they reaching your target market, or is there a better way. Take notes. Get advise. Get more advice.
Some ideas of marketing include:
Print advertising in newspapers, magazines, etc
Involvement in community/charity events and exposure
Custom brochures
Web sites
Internet Advertising
Focus groups
Public speaking
Non-profit fundraising
CD business cards
Strategic alliances
Packaging
Games, contests, sweepstakes, lotteries
Co-op mail programs
Press releases
Public Relations
and so much more......................Our Marketing team can assist you with many parts of your marketing from planning to implementation, or providing referrals for other services you need.
Contact us for more information or to set up a consultation appointment.
1. Plan
2. Having a Plan That Fits
2. Fresh Ideas
3. Marketing When Business Looks Good
4. Delegate
5. Consistency
6. Brand Yourself
Comments:
"My business has so much competition, in the industry and between other distributors, I have had difficulty in marketing myself. ... with coaching and directions from Sumner Davenport, I found ways to utilize the materials of my company, as well as supplement them with my own unique marketing approach", Hank Vander, Big Planet (MLM)"I have increased my business by 20% in 90 days following the plan I wrote with the help of Sumner Davenport ......", Anna Jerome, Images Custom Clothing
"I use Specialty imprinted items with our company logo for many giveaways. The target marketing segment presented by Sumner Davenport and Christine Wright... gave a through explanation on how to utilize these items much better with our marketing programs, and ways to actually measure the return on investment.", William Burrows, Sales/Marketing Manager, Airlife Respiratory Products
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