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Nearly
every small business will face a cash flow crunch at some point, when
money flowing into your company is not enough to cover short-term
payables. It can be triggered by any number of factors — seasonal
business fluctuations, late paying customers, or the loss of a key
contract. While many people associate cash flow problems with declining
sales, a crunch can even come through rapid growth, as companies need to
pay for inventory or salaries while waiting for customer payments.
Regardless
of the cause, a cash crunch has the potential to cripple a small business.
But it doesn't have to. You can get your business ready to weather a
short-term crunch — and help ensure its long-term survival — by using
the following methods:
Prepare
The
easiest way to reduce the impact of a cash flow crisis is to prepare for
it before it hits. Small business owners need to monitor their
companies' finances constantly. Run financial forecasts at least
quarterly, estimating sales and expenses, then modifying them as your
receivables or payables change. Consider best-case, worst-case, and
most-likely scenarios, using the budget that most closely resembles the
current state of your finances. This may allow you to catch a cash flow
dip and take actions to correct it before it becomes a full-fledged
crisis.
Call in the reserves
Have
back-up finances at your disposal to help you handle a cash flow crunch
when it arrives. Many businesses use a revolving line of credit from a
lender or bank, which makes short-term funds available on an as-needed
basis. This allows a company to borrow money for a matter of days or
weeks, and pay it back when promised receivables arrive. Other companies
set aside funds in an interest-bearing "rainy-day" account that
they can draw on in an emergency. In both cases, these reserves need to be
set up before they're needed. A Business
Capital Line from OPEN: The Small Business Network gives you access
to an unsecured bank line of credit of up to $100,000. To maintain healthy
cash flow, you have the choice of paying your balance in full or extending
payments over time. Find out more about OPEN,
follow the link at right :
Finance against your assets
It
may be possible to locate short-term capital from a commercial finance
company by securing a loan with certain kinds of assets. Accounts
receivable financing allows you to use your billings as loan collateral.
As you collect this income, you use the proceeds to repay the debt.
Inventory financing uses your product inventory as collateral — the more
salable or "merchantable" your inventory, the more likely a
lender will accept it as security. While both of these financing methods
can get your business over a cash-crunch hump, they do carry significant
risk. Failure to repay the loan can result in the financier seizing
receivables (potentially damaging client relationships) or inventory.
Extend your payments
Companies
that have a track record for paying on time might want to consider
negotiating with vendors to revise payment terms. If your company is prone
to seasonal fluctuations, you can request an extended payment arrangement
at the time of purchase. By building up a reliable payment history, you
will be in a better position with your suppliers to make this request,
since you will have proven to be a dependable, credible customer. To build
a positive payment record, be sure to pay bills early or on time during
cash-rich months.
Keep planning
Once
your company has made it through a crunch and gotten more control over its
cash flow, it is time to take steps to prevent it from happening again.
Look for ways to build up reserves and put your business in a stronger
financial position. Review expenses to plug cash-consuming,
profit-reducing leaks. Attack the top cash drains mercilessly to cut
operating costs. Review your pricing structure to ensure it provides
enough profit, and examine your customer base to locate clients that pay
promptly and find ways to encourage their business.
Manage Your Cash Flow with the Business Gold
Card
Let
OPEN: The Small Business Network from American Express help you keep track
of your company’s resources. Combine the power of the American Express
Business Gold Card with exceptional benefits that give you greater
financial control. Monitor your spending online with the Small Business
Dashboard.
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